HUAWEI Fusion Solar hits the road to meet its dealers with EVENT IN MOTIONS
HUAWEI FUSION SOLAR MEETS ITS NETWORK OF DISTRIBUTORS
HUAWEI Fusion Solar has called upon EVENT IN MOTIONS to organize its roadshow “Bringing the sun home” throughout France in 2021. An innovative and smart way to animate its distribution network, in B2B. Thanks to the flexibility of the M20 vehicle, HUAWEI Fusion Solar was able to meet its distributors in the largest cities in France during 1 month. The objective is to strengthen the relationship with the distributors, to show the new products of the brand and to realize trainings. An initiative appreciated by the distributors, for whom it is an opportunity to discover the products in advance, anticipate the questions of the field and exchange directly with HUAWEI Fusion Solar.
THE M20 SOLUTION FROM EVENT IN MOTIONS, THE IDEAL DEVICE
For this device, EVENT IN MOTIONS prepared a roadshow device based on the M20 vehicle. Thanks to its quick installation and the need to have only a B license to drive it, this solution allowed HUAWEI Fusion Solar to realize its roadshow in full autonomy. The M20 offers an air-conditioned exhibition area of 15 m², allowing to receive very comfortably inside the vehicle several people, especially thanks to its wide entrance.
Inside, a 55-inch screen placed on a custom wall and backlit to discover the new range of product HUAWEI Fusion Solar, it accompanies a large explanatory surface. On it, we find an illustration of the environment of the brand, as well as the products, fixed here on the wall, nothing better than the products in real!
STRENGTHEN ITS RELATIONSHIP WITH ITS DISTRIBUTORS, TRAIN AND PRESENT ITS PRODUCTS
The roadshow was welcomed with great enthusiasm by the network of distributors, around a warm welcome prepared by Huawei teams, which allowed to train the teams in advance and to boost their motivation! This is the magic recipe to develop the efficiency of the sales teams and to optimize its sales in the medium term. A network of distributors throughout France, who were able to exchange directly with HUAWEI Fusion Solar during each event, which strengthens the relationship between the teams in the short and long term.
THE BENEFITS OF A ROADSHOW PERFECTLY IDENTIFIED BY HUAWEI FUSION SOLAR
The HUAWEI Fusion Solar “Ramener le soleil à la maison” roadshow is a perfect illustration of EVENT IN MOTIONS slogan “GO TO THEM”, and our client’s understanding of the opportunities of a roadshow. A flexible format that allows to develop contact with its audience, to do training by going directly to a national audience, in only 1 month.
While other brands offer an annual meeting to their distributors in a trade show, HUAWEI Fusion Solar by going to meet its distributors has shown innovation and has also been able to enrich its knowledge on the field reality of its teams. A device regularly used in B2B and sometimes accompanied by a “flagship” vehicle for larger events.