Flexibility and innovation in the age of phygital, time for roadshows
A ROADSHOW HAS MANY ISSUES AND A DIVERSIFIED POTENTIAL
Imagine a brand that knows how to thrill you with its products and services and make you experience emotions when you come to meet it. Measuring and generating engagement with its audience is an increasingly challenging quest for brands.
Being innovative galvanizes its visitors and makes it possible to stand out and this is only one part of the stakes when a brand goes to its audience.
Roadshows allow many combinations, so the question arises, why is the brand moving, what value are we going to create for our image and our audience. Showing a new product and explaining it to its network of distributors, listening and answering objections, analyzing the feelings of the field, so much content worth gold for a brand. While generating a privileged moment with its customers and the opportunity to generate emotion, are roadshows the ideal phygital solution to target a maximum and create value?
A DEMONSTRATION OF FLEXIBILITY AND INNOVATION FOR BRANDS
Welcoming your customers during annual meetings or in places where they are likely to meet is a trendy strategy that complements roadshows.
If competitors are waiting for your customers and using the usual channels, the opportunity to differentiate yourself from other brands to reach new targets will enhance your flexibility and create a new channel with high engagement potential.
As a total complement to your entity’s existing channels, the roadshow will allow you to complete digital and print channels, support sales teams, accompany a media plan or support a product launch, an ideal element for today’s phygital appetites.
DIVERSIFY ITS AUDIENCE AND OPTIMIZE ITS COSTS
Often based on a rental model, roadshows allow brands to have a mobile unit for a given period of time with multi-channel and multi-functional potential.
Going to trade shows with their vehicle, then visiting their distributors and training their sales teams on a regional, national or European territory.
These are significant economies of scale that roadshows allow for while creating value at different levels, which an expert like EVENT IN MOTIONS will be able to emphasize when designing your event tour.
Identifying the stakes, opportunities, optimizing your tour while choosing the appropriate vehicle and locations, is the heart of our missions to develop the practices of going towards its audience. GO TO THEM is our slogan, the future of our clients’ events and their success. Through our experience and our European network, EVENT IN MOTIONS is your unique interlocutor for the conception and the organization of your roadshows according to your brand, your stakes, your audience.